Privacy Policy

Onegative Agency ("we," "us," "our") is a creative and digital marketing agency registered in Israel, operating and serving clients across the MENA region and globally. Our website is located at onegative.agency.

We are the data controller of personal information collected through this website. We process personal data in accordance with the Israeli Privacy Protection Law 5741-1981 and its regulations, and we apply GDPR-equivalent standards as best practice for visitors from the European Union and internationally.

We collect personal data in the following ways:

Information You Provide Directly

Data Type	Source	Purpose
Full name	Contact form	To identify and respond to you
Email address	Contact form / newsletter signup	To communicate with you
Phone number	Contact form (if provided)	To follow up on enquiries
Message content	Contact form	To respond to your enquiry
Marketing preferences	Newsletter signup	To send relevant communications

Information Collected Automatically

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time on site, referral source
• Interactions with our website (clicks, scrolls, events)
• Cookie identifiers and advertising IDs

We use your data only for legitimate, specified purposes:

• Responding to enquiries submitted via our contact form
• Sending newsletters and marketing communications you have opted into
• Measuring website performance via Google Analytics
• Running and optimising advertising campaigns via Meta Pixel
• Improving our website and user experience
• Complying with legal obligations under Israeli law

We do not sell your personal data. We do not use your data for automated decision-making that produces legal or similarly significant effects.

Our website uses the Meta Pixel (formerly Facebook Pixel), a code placed by Meta Platforms, Inc. The Pixel allows us to measure the effectiveness of our advertising, build audiences for our ads, and understand how visitors interact with our site after seeing a Meta ad.

Your Choices

• You can opt out of Meta's targeted advertising at facebook.com/settings → Ads
• You can use the Your Online Choices opt-out tool
• You can disable the Meta Pixel via our cookie consent manager

Meta's own data practices are governed by Meta's Privacy Policy.

We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC. GA4 collects data about how visitors use our website using cookies and similar technologies.

We have enabled IP anonymisation so that your full IP address is never stored by Google Analytics.

You can opt out by installing the Google Analytics Opt-out Browser Add-on, or by adjusting your preferences via our cookie consent manager.

Our website uses cookies — small text files stored on your device. We use the following categories:

Category	Purpose	Examples
Strictly Necessary	Essential for the website to function	Session, consent preferences
Analytics	Understanding site usage and performance	Google Analytics (_ga, _gid)
Marketing	Targeted advertising and campaign measurement	Meta Pixel (_fbp, _fbc)
Functional	Enhanced features and personalisation	Language/region preferences

On your first visit you will be presented with a cookie consent banner. You may accept all cookies, reject non-essential cookies, or customise your preferences at any time.

We do not sell, rent, or trade your personal data. We may share your data with trusted third-party service providers:

• Meta Platforms, Inc. — Advertising and analytics (Meta Pixel)
• Google LLC — Analytics (Google Analytics) & Newsletter delivery
• Web hosting provider — Website infrastructure
• Legal authorities — Where required by Israeli law or valid legal process

• Contact form enquiries: Up to 3 years, or until the purpose is fulfilled
• Newsletter subscribers: Until you unsubscribe or withdraw consent
• Analytics data: Up to 26 months (GA4 default)
• Meta Pixel data: As governed by Meta's data retention policies

After the relevant retention period, data is securely deleted or anonymised.

Under the Israeli Privacy Protection Law and in line with GDPR principles, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data ("right to be forgotten")
• Right to Withdraw Consent: Withdraw marketing consent at any time
• Right to Object: Object to processing for direct marketing purposes
• Right to Data Portability: Receive your data in a structured, machine-readable format

We will respond within 30 days. If you believe your privacy rights have been violated, you may lodge a complaint with the Israeli Privacy Protection Authority.

As an Israeli-based business serving the MENA region and beyond, some of your data may be transferred to and processed in countries outside Israel, including the United States (Meta, Google) and other locations where our service providers operate.

Israel is recognised by the EU as providing an adequate level of data protection. For transfers to other countries, we ensure appropriate safeguards are in place, including Standard Contractual Clauses.

Our website is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately and we will delete it.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include SSL/TLS encryption, access controls, and regular security reviews.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the Effective Date at the top of this page.

For any questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact us: